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In this article, we will cover some of the key video marketing statistics for 2023 that will help prove to you that the right time for video marketing is now. Use these quick and easy video marketing statistics to help guide your 2023 video marketing strategy.
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Though analysts say this growth surge was largely driven by the youngest and oldest age groups, the latest video marketing statistics still show that the majority of viewers who watch digital videos are young adults. In fact, more than nine out of ten US consumers between 12 and 44 years of age are digital viewers.
These marketing professionals trust video's potential to grow their business. The majority of them (78%) say videos have directly helped to increase sales, while 86% also say that videos have increased traffic to their website.
Broadly speaking, companies use video marketing to increase their sales, build brand awareness and trust to keep their current customers informed, and reach out to potential customers. The platforms most commonly used by marketers for posting social media marketing videos and video ads are Instagram, YouTube, and Facebook.
According to the latest video marketing statistics, YouTube is the most popular social media platform for marketers to publish videos on. Nearly nine out of ten (89%) marketers say they plan to do video marketing on YouTube (Wyzowl, 2021).
This is followed by the king of social media, Facebook. Seven in ten marketers plan to do video marketing on the platform. Having launched video features only as recently as 2017, LinkedIn is a relatively new player as a video marketing platform. But, already, it has surpassed other platforms like Instagram and Twitter to become the third-most-popular social media platform for video marketing. Just under two-thirds (63%) of marketers say they will be using video on LinkedIn.
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Not convinced video marketing is the way of the future? Here are a few statistics to help you understand exactly how popular video marketing has become in recent years, according to news shared by HubSpot:
As one of the fastest-growing and most in-demand forms of marketing out there, video marketing stands out as one thing all marketers should be using right now. Here are the top five benefits of video marketing:
But between strategy, equipment, and editing software, video marketing is still pretty complicated. Keep reading to learn everything you need to know about video marketing strategy or use the links below to jump to a specific section.
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
Before you set up, record, or edit anything, start with a video marketing strategy. Why? Because every decision made during the video creation process will point back to your video's purpose and what action you'd like your audience to complete after watching it.
Instructional videos can teach your audience something new. These marketing videos can also build the foundational knowledge they'll need to better understand your business and solutions. Your sales and service teams can use videos like this as they work with customers.
For example, if your marketing team wants photo stills from your video shoot to use for the blog, get those photos before breaking down the set. This will help your team get more value out of your time and resources.
The most popular videos on social media vary in length by platform. While some strategies call for a longer video, shoot your video in a way that makes it easy to break into more bite-sized pieces. This will help you get more traffic and engagement from your video marketing.
Owned marketing channels are properties that you have free access to and can control. These channels give you the freedom to experiment with your video content and test what works before investing in paid channels.
Before launching any marketing campaign, it's important to decide your primary video goal. You built goals into your initial video marketing strategy, but these goals can sometimes change during production.
Here are two examples that show the power of video marketing. Tiger Fitness says video marketing helped them achieve a 60% returning customer rate, which is three times the norm for their industry. And SAP got 9m impressions with a video-heavy content marketing campaign.
Video Marketing Trends for 2020 and BeyondOur research into video marketing statistics suggest that video will be a great way to grow your network and customer base, not just this year, but in the future.
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The data on the whole paints a rosy picture of the video marketing landscape; marketers are routinely reporting increased traffic, user understanding and sales as a result of their video marketing efforts.
We gathered the video marketing statistics below by surveying 528 unique respondents in November 2022. Our sample included both marketing professionals and online consumers. We separated these groups with a preliminary question, ensuring that respondents were only asked to answer the questions relevant to them.
Like Facebook, Instagram delivers many opportunities for video marketing, which gives busy social media marketers a great deal of choice about where they show up with their Instagram content. But it can also be overwhelming for those less experienced with the medium. The following social media video stats shed light on where brands should be spending their time when it comes to Instagram.
As the second-largest search engine (behind Google), YouTube is more than just a network where you can watch dog videos after work. YouTube allows brands to showcase their unique value propositions in an engaging way. But because video is the only kind of content supported, it can also be a bit resource-intensive for many marketing teams. These next few statistics lay out some insights to help brands optimize their time on YouTube.
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Video content has rapidly grown in importance for comprehensive marketing strategies. Smart Insights reported in 2015 that 78 percent of marketers used video as an essential component of their strategies. This number increased to 92 percent in 2020.
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Video content marketing is when brands produce video content to raise their profile online. Video is usually published on either YouTube or a social network, although it can also come in the form of webinars, courses, live videos, or self-hosted videos.
The great thing about video content marketing is that it is becoming easier and easier to do effectively. The number of options marketers have means there really is something for every business, even those without traditional video recording or editing skills.
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We have regularly looked at the benefits of the affiliate marketing model and have even previously written a general Ultimate Guide to Affiliate Marketing. In short, affiliate marketing involves promoting and selling another company's products or services for a commission. It gives you (the affiliate) an opportunity to earn money online from selling online without going through the complexities of creating a product or setting up as a full-scale retailer. Instead, product creators or merchants (who have ready-to-go products) start an affiliate program, where online marketers encourage their online readers, viewers, or contacts to buy the products. Thanks to each affiliate marketer having a unique link, the product creators can distinguish who sends buying consumers through to their site and, in return, pay the affiliate marketers a percentage of the money these people spend at the site.
The most successful affiliate marketers have a sizable audience of relevant followers (potential consumers) somewhere, often on a social network, blog, podcast, or video-streaming channel. And nowadays, for the younger generations, at least, TikTok influencers make excellent affiliate marketers. So in our ultimate guide to affiliate marketing on TikTok, we'll look at how you can earn some additional money on the fastest growing social channel for Generation Z and Millennials.
TikTok users aren't afraid to spend money, either. According to Sensor Tower data, TikTok was the top-grossing non-gaming app worldwide in February 2021, with more than $110 million of user spending. It finished the year as the top-grossing app worldwide, although it was beaten into fourth place on Google Play by Google One, Piccoma, and Disney+. Sure, TikTok has a young audience, with 32.5% of its U.S. users aged between 10 and 19, according to Statista, with a further 29.5% aged 20-29. But, if you have a popular TikTok account and carefully select products that will appeal to your audience, you have the potential to succeed with affiliate marketing. Many marketers have been slow to understand the potential of TikTok, and the potential affiliate market there is far from saturated. 041b061a72